Steamboat Today announces leadership changes
July 18, 2017
Steamboat Pilot & Today has announced key leadership changes in its advertising and digital departments.
Julia Hebard has been named as the newspaper's new advertising director, and Bryna Sisk will serve as digital marketing director.
Hebard replaces Laura Tamucci, who resigned her position May 31. Previously, Hebard had served as the newspaper's creative services manager.
"Julia is uniquely qualified to take on this challenge," said Publisher Suzanne Schlicht. "It is always a great pleasure to see a person who grew up in Steamboat to make the decision to live and work here and make it a better place. We've found this in Julia, and I couldn't be more pleased."
Hebard is the former associate publisher for Ski Town Media, Inc., which publishes Steamboat Magazine and other publications, and co-founder of Insecticycle and Humane Business Developers, both based in Fort Collins. She is also an instructor of social entrepreneurship and managerial finance at Colorado Mountain College.
"I am thrilled to transition to the advertising director position," Hebard said. "I am excited to grow my skill sets and work more intimately with businesses throughout our community. My background in social entrepreneurship and sustainable business offers me a unique perspective, and I am looking forward to integrating these areas of interest into my new role."
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Sisk has a longstanding relationship with Steamboat Pilot & Today, including stints as publisher and regional advertising director. Her new role at the paper allows her to build upon an integrated marketing communications career that has spanned more than 20 years.
"Bryna has a true passion for helping local businesses prosper," Schlicht said. "I'm excited to welcome her to this role where she can use her creativity and marketing skills to practice this passion."
In addition to working for the newspaper, Sisk worked as a media and marketing consultant for Organic Marketing, served as chief marketing officer for Casey's Pond in Steamboat Springs and also was president of PR WatchDog in Atlanta, Georgia.
"I couldn't be more thrilled to accept the position of digital marketing manager for the Steamboat Pilot & Today," Sisk said. "As digital marketing has become a key component of the overall marketing mix, I welcome the opportunity to help business owners and managers in Steamboat Springs capitalize on the many cutting edge programs we are offering.
"We are really emerging as a true digital agency in the Yampa Valley, and I have no doubt we can help our business partners find great success."