Ohana lives up to its name in the face of Hurricane Harvey
September 14, 2017
STEAMBOAT SPRINGS — Ohana's newest T-shirt design does more than just please the eye, it raises funds for Hurricane Harvey relief efforts.
The shirt came to be when a Steamboat Springs woman, Lizzy Pendleton, approached Emily Dudley, Ohana's co-owner and designer, about helping the victims of Hurricane Harvey after Pendleton saw how those close to her were affected.
Two of her good friends in Houston "lost everything," according to Pendleton. Additionally, a large portion of her family lives there, including her parents.
Through her strong connections in Houston, Pendleton discovered an organization through which she could distribute the funds she raised to help with relief.
Her sister's four children attend St. Cecilia Catholic School, where many families suffered incredible loss during the disaster. Through the school, Pendleton could ensure that all funds raised in Steamboat would go directly to helping those in need, specifically students and their families. In total, 36 families will be receiving aid through St. Cecilia.
Once she found an outlet, all Pendleton had to do was raise some money. For that part she approached Dudley.
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Pendleton was a long-time fan of Ohana's shirts and decided to ask if the business would be interested in helping her with her relief fund. Once Dudley confirmed her interest, she got to work designing. What she came up with was a self-proclaimed "simple" design of the shirts — hearts in both Steamboat and Houston with a line connecting the two cities.
The design is especially fitting because, in Dudley's words, "Our hearts go out to them."
Ten dollars from every $25 shirt is contributed to the relief fund, and the shirts are selling at Ohana through the end of this week.
So far more than $1,400 has been raised by Ohana alone. Shirts are also being sold by Pendleton and at Steamboat Pilates.
Zoe Walsh, a senior at Steamboat Springs High School, is an intern this semester at the Steamboat Pilot & Today.