Winter Carnival 2017: Steamboat Springs artist Chula Beauregard picked to design commemorative poster
February 5, 2017
Steamboat Springs — Steamboat Springs artist Chula Beauregard is no stranger to creating artwork inspired by the annual Winter Carnival.
The artist completed a series of Winter Carnival-themed paintings in 2012 and 2013 on her own accord, leaving her well prepared when approached this fall to make a Winter Carnival piece for the event's poster.
“Winter Carnival is really the heart and soul of Steamboat, it's such an all-encompassing event," Beauregard said.
Beauregard's artwork, along with a handful of others, was considered by Steamboat Sotheby's International Realty, who last year began a tradition of commissioning a local artist to create an original poster.
All proceeds from sales of the posters benefit the Steamboat Springs Winter Sports Club.
Beauregard prepared four pieces for a Sotheby's committee to look through and choose from. The favored piece of art is an oil-on-canvas piece that depicts a crowd watching a stream of lights make its way down Howelsen Hill as fireworks shoot off into the sky.
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"Her work is very traditional oil and canvas but also incorporates a lot of color," said Traci Smith, director of marketing for Steamboat Sotheby's International Realty. "We looked at all four paintings, and we chose the one that best fit the spirit of Winter Carnival for a poster to put out there."
Smith said, historically, there were Winter Carnival posters created for the event each year, and the realty company is looking forward to continuing the dropped tradition in the coming years.
Last year’s commissioned poster art was created by Jill Bergman.
For this year’s poster, Smith sought out local artists during First Friday Artwalk events and invited those interested to submit a piece of carnival-themed art.
Beauregard's original artwork was auctioned in late December during the Stars at Night fundraiser, raising $3,250 for the Steamboat Springs Winter Sports Club.
Thirty limited edition, signed, numbered and framed prints of the poster are available from Sotheby's for $300 a piece, and 13-by-9-inch poster prints are $10.
Last year, the poster project garnered $15,000 for the club, and Steamboat Sotheby’s is hoping to surpass that amount with sales from this year's posters.
The Steamboat Springs Winter Sports Club is grateful for the time and resources given by Steamboat Sotheby’s for the project, said Lane Malone, the Winter Sports Club’s director of development.
"There is a great synergy in this creative collaboration to support youth, athletics and the arts in Steamboat Springs," Malone said.
Smith said the posters are a fitting project for the realty company to sponsor.
"It's a great way to do something fun for the community," Smith said.
To purchase a framed, limited edition print, contact Smith at 970-875-2457 or email firstname.lastname@example.org. Poster prints are available at Off the Beaten Path, Steamboat Springs Winter Sports Club and any Steamboat Sotheby's location.
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