Scott Stanford: At Home: what a difference a year makes
July 12, 2007
Our summer edition of At Home magazine hits racks today. It is, in my opinion, our best edition yet.
That’s as it should be. We have learned a lot about magazine production since launching our quarterly lifestyle magazine last summer. I appreciate the first edition. It certainly got the ball rolling and was important to the long-term success of At Home. But edition No. 1 looked too much like it was put out by a newspaper staff.
As the person who directed content for the first edition, I am to blame for that.
The latest edition, which features cellist John Sant’Ambrogio on the cover, looks like a lifestyle magazine should. At 134 pages, it is twice as big as our first edition.
Some of what you can find in this edition of At Home:
– A pictorial essay on Steamboat barns by John F. Russell
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– A look at four signature Yampa Valley golf holes, with photos by Russell and text by Brent Boyer
– A wine country trip with writer Tom Ross and photos by Russell
– A feature on preparing for triathlons by Dave Shively with photos by Russell
– Tom Ross’ guide to barbecue sauces
There’s a lot more in the magazine, which you can find on 87 racks throughout the county or with your Sunday newspaper if you are a home subscriber. Like the Today, there is no charge for At Home.
I love what the magazine has become, and I’m not tooting my own horn. After edition No. 1, I got out of the way and let others take over. Special sections editor Allison Miriani handles most of the design, while Boyer assigns and edits most of the stories. Miriani and Boyer work together on building the content of each issue and take turns writing the “From the Editor” column in the magazine.
Russell shoots most of the photos, and Ross handles a lot of the writing. The advertising representatives on At Home are Christy Woodland and LeeAnn Gansel.
We would love to get your feedback on the magazine. Call or e-mail with comments or suggestions, and I will pass them along.
As I noted this week in my blog, Internet Services Manager Dan Divens and I are talking about the use of anonymous comments on our Web site, steamboatpilot.com.
Right now, Internet users need only an e-mail account to register on our site under a username of their choice. Users can change their anonymity settings to reveal themselves, but out of 2,307 registered users, just 19 have identified themselves.
Dan thinks requiring identities would raise the level of dialogue on the site. I’m worried stripping anonymity would significantly reduce participation.
I want to know what you think. If you have not already done so, call or e-mail me with your input.
Scott Stanford’s From the Editor column appears Thursdays in Steamboat Today. Visit his Blog at steamboatpilot.com/stanford, call him at 871-4221 or e-mail email@example.com
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