From coffee to cabernet
The Mugshot granted liquor license, hopes to attract evening customers
February 17, 2008
Oak Creek — The Mugshot already has dozens of dedicated regulars who stop in for their coffee in the morning. This spring, owner Jane Sindell hopes her local following will be stopping by her coffee bar on their evening strolls not for a caffeine fix, but for a glass of their favorite wine.
Sindell was granted a liquor license from the town last week, allowing her plans to use the coffee shop as a wine bar and special events venue in the evenings to move forward.
The Mugshot currently closes no later than 2 p.m., and Sindell plans to add evening hours on Thursday, Friday and Saturday. She envisions it as a small, quiet establishment closing by 9 or 10 p.m. – allowing her to continue rising at 4 a.m. to start the day’s first batches of her famous cinnamon rolls.
“I’ve always thought that this would be a nice place to sit down and have a good glass of wine,” Sindell said. “I don’t intend to be a late night bar by any means.”
The Mugshot’s cadre of regulars flowed in and out Friday morning, some stopping in for a drink and heading on their way, others grabbing a seat in a plush chair next to the coffee shop’s faux fireplace and settling in for some reading. Sindell wants to keep that comfortable ambience for her wine bar.
“It’s a place where you can meet people and not feel like you’re in a bar – it’s more like you’re in your living room,” Sindell said.
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Oak Creek Town Board granted Sindell a liquor license at its meeting Thursday, allowing her to sell beer and wine at The Mugshot.
The state must still review Sindell’s license, a process which takes several weeks, Town Clerk Karen Halterman said.
“Personaly, I think our society’s association with alcohol is a negative one,” board member Tom Bleuer said. However, The Mugshot is the type of responsible venue whose liquor license the town should support, he said.
“It has a very nice ambience, and it would attract a very interesting crowd, possibly from as far as Steamboat,” Oak Creek Police Chief Russ Caterinicchio said at Thursday’s liquor license hearing.
Oak Creek has lost two liquor licenses recently, Sindell noted, with the closure of Calamity Jane’s and Fortune’s Pizza and Subs giving up theis licenses.
Sindell worked with former owner Tina Bird to open The Mugshot in 2001 and bought the business from her in 2005.
All the scones, muffins and other baked goods are fresh out of The Mugshot’s oven, and the granola, oatmeal and soups served are Sindell’s own homemade.
Sindell also hopes to host special events in the evenings, such as wine tastings, movie screenings and live music. The Mugshot has played host to some events in the past, including bluegrass jam sessions and slide shows, but Sindell hopes to solidify its status as a local venue.
“We are having different people move into town – there’s a younger contingent,” Sindell said.
“I just wanted to grow the business and offer something different for the town.”
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