March 10, 2013
Canning factory becomes a symbol of Ogden, Utah's transformation to Outdoor Town USA.
Stories this video appears in:
Major rebranding effort in Ogden, Utah, quickly brought line of new outdoor manufacturers to town
Through the large windows of what used to be part of the deserted American Can factory, rock climbers scale a massive wall until 10 p.m. In another part of the 15,000-square-foot facility, athletes pump iron while more people behind them try to cross a slackline. Upstairs, a private yoga lesson is going strong.
Location Natural: Steamboat joins growing group of cities looking to grow their stake in the outdoor manufacturing industry
Deep inside the convention center for the Outdoor Retailer's winter trade show in Salt Lake City this year, a new, high-stakes spectacle took place. And most spectators never saw it. Economic developers from Steamboat Springs and a small contingent of other outdoor-oriented cities across the nation methodically waded through the booths not looking to buy skis, socks, goo or jackets. They were looking to someday bring entire companies, and their high-paying jobs, back home.