September 10, 2010
34 riders left Steamboat Springs on their bikes on July 29 for a 360 mile ride to the Outdoor Retailer trade show in Salt Lake City. Company president Mark Satkiewicz talks about the ride in its fourth year.
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The ride reveals the values and culture of a Steamboat success story
For some SmartWool employees it will be one of the greatest athletic achievements of their lives. For the “Little Guy” embroidered on their socks, the 360-mile bike ride to Utah is just another leg in a 16-year journey as the icon for the Steamboat Springs merino wool apparel company.