Jump to content
It's not about being screwed, but Intrawest is depriving an awful lot of local people,especially families, the opportunity to have fun on our mountain. Maybe I am naive but I see very little evidence of Intrawest senior management entering into a conversation to figure out how to accommodate all demographics in this town. FYI I skied 90 days last year and have put two boys through SSWSC, so this rant is not about me....I am one of the fortunate ones.
Published Epic Pass now is US$769 and US$589 for Epic Pass Local access to Vail, Beaver Creek, Breckenridge, Keystone, Park City, Canyons, Heavenly, Northstar, Kirkwood, Afton Alps, Mt. Brighton, and Arapahoe Basin - No Blackout Dates. The important point is the significant discount for the LOCAL EPIC PASS. Trying to be rational and realizing in all probability that Intrawest will not change their core pricing model, I would hope however that they would finally see sense and offer an adult Steamboat Local Pass for $999 +/-. From a marketing and PR perspective this would be a huge win for everybody. Our family for instance would probably buy an additional two passes at US$999, but at US$1339 the threshold has just become too high. I know many who have come to the same conclusion.....hardcore like myself will pay whatever. Intrawest marketing and finance really need to dig into local demographics/socio-economic target market and position accordingly. I haven been living here for over 10years and don't believe that Intrawest has invested in any of this type of primary research.
Kieran you are correct, and for those of us who can fund that level of investment we are very luckily. Unfortunately there is a very large demographic in Steamboat that do not having anything close to that level of disposable income to purchase a single season pass let alone for an entire family. That needs to be addressed, because in a community such as ours where the mountain is so central to our life and livelihood access should be affordable to everybody and that is simply not the case.
Pat you are right, we are at a point where we locals collectively should rattle the cage. We would all feel slightly different if there was at least a conversation and dialogue between Intrawest management and locals, but I don't think they know the meaning of public and press relations. It's pretty sad and I just don't understand how we allow them to continue to gouge us every year to the point where many locals have just given up of ever enjoying themselves on our mountain. Intrawest CEO needs to get out infront of this. So yes Pat perhaps the only way to effect change or at least begin a conversation is to threaten to remove the subsidy. Perhaps we could talk to the Pilot and start a survey to assess public opinion around this subject.
I am delighted for Intrawest and their shareholders that sales of passes is on the increase..but US$1339 for a Steamboat season pass is an outrage...Intrawest get away with it because they can, they have a monopoly and no competition. I know so many locals who can't afford a single pass let alone passes for a family...how sad :-( Perhaps the time has come to create a legal precedent that will force Intrawest to introduce competitive ticket pricing for locals. An unlikely prospect but it would be so much better for our wonderful town if we could engineer a way to rid ourselves of corporate America.
Great that we will have night skiing, but truely shocked that there is even talk about charging season pass holders. Would be different if this was a locally owned ski resort, but no Intrawest is part of corporate america and looking for another excuse to extract yet more money from our wonderful community. It would be even more wonderful if we could just be shot of Intrawest and have the ski resort as an asset of Steamboat Springs, we would all be a lot better off.
Last login: Wednesday, November 12, 2014
Contents of this site are © Copyright 2015 Steamboat Pilot & Today. All rights reserved.