TV18 Advertising
Over 55% of Steamboat’s visitors watch TV18 to get resort information about dining, activities & night life. (Show picture of gondola square packed with people) (based on Steamboat Today’s survey of 1000 visitors)
On average, over 1000 TV sets are tuned into TV18 each hour between 6am and midnight. (Show picture of people watching TV18) (based on Outside Television survey winter 2011)
People respond more effectively to video presentation over stagnant digital or printed messages and are 90% more likely to proceed through the sales process
Why Television Advertising?
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TV is voted most authoritative at 57%, newspapers at 20% and radio 6%
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TV is voted most exciting at 81%, newspaper at 3% and radio 5%
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TV is voted most influential at 80%, newspaper at 9% and radio 3%
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TV is voted most believable at 55%, newspaper at 21% and radio 6%
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98% of the people in a given market watch TV every day
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TV reaches adults 18-49 better than any other medium
Source: Cable Advertising Bureau
Rate Sheets
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