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The Front Climbing Club in Ogden, Utah, opened in 2010 and is one of the latest symbols of Ogden's transformation from a railroad town to an outdoor recreation hub. Photo by Scott Franz

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From ice picks to the latest backcountry skis, the products at Outdoor Retailer attract a crowd of buyers and spectators. It’s the kind of show where a buyer from California proclaimed on the first of four days that she was ready to collapse from exhaustion on the way back at her hotel but was still eager to resume the next day. Photo by Scott Franz

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Pat Henry pulls a line of SmartWool socks to sell to a vendor at Outdoor Retailer. Photo by Scott Franz

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Exhibitors show off their products in creative ways at the show. Photo by Scott Franz

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Outdoor Retailer’s winter market trade show attracts thousands of outdoor businesses to downtown Salt Lake City each year. More representatives from cities now are going to the show to try and recruit small manufacturers. Photo by Scott Franz

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A band plays Jan. 23 in downtown Salt Lake City at a party celebrating the achievements of SmartWool. The company has plans to continue its growth in Steamboat Springs. Photo by Scott Franz

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Sandy Brown shows off a line of Atomic skis to a potential buyer at Outdoor Retailer. Atomic was one of three companies owned by Amer Sports to relocate to Ogden after the city offered millions in tax incentives. Photo by Scott Franz

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Rob Peterson shows off a line of Big Agnes sleeping bags during the Outdoor Retailer winter market. Steamboat companies at the show included Big Agnes, BAP, Big Agnes, SmartWool, Point6 and Sweetwood Cattle Co. Photo by Scott Franz

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The busy Outdoor Retailer trade show in Salt Lake City is reflected in a pair of Atomic ski goggles. Photo by Scott Franz

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Signs promoting the state of Utah as a good place to do business are a common sight in the Salt Palace Convention Center where Outdoor Retailer's annual winter trade show is held. Photo by Scott Franz

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SmartWool and Steamboat's other outdoor manufacturers who traveled to Outdoor Retailer represent just a small portion of the thousands of vendors at the show. Photo by Scott Franz

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The sides of buildings downtown Salt Lake are covered with creative advertisements for outdoor retailers the week of Jan. 22. Photo by Scott Franz

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A SmartWool sign marking the location of the Steamboat companies booth at Outdoor Retailer easily is lost in a sea of other signs for outdoor manufacturers. Photo by Scott Franz

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The Solomon Center, which is marked with a giant statue of a rock climber, serves as a symbol of Ogden’s transformation from a quiet railroad town to a destination for outdoor enthusiasts. The center replaced a vacant, worn down shopping mall. Photo by Scott Franz

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Dakota Ferrin rides a wave inside the center. The center opened in 2007 and offers indoor wave riding, skydiving and rock climbing. Photo by Scott Franz

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Indoor skydiving is one of the allures of the Solomon Center near downtown Ogden, Utah. Photo by Scott Franz

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Near Union Station, a fleet of historic trains are a reminder of Ogden, Utah's past as a hub of the transcontinental railroad. Since the 2002 Winter Olympics, the city just north of Salt Lake has transformed itself from a railroad town to an attractive place for outdoor retailers to do business. Photo by Scott Franz

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Union Station is hidden by fog in downtown Ogden. Since 2004, The city has attracted about 15 outdoor retailers and worked to move beyond its reputation as a sleepy railroad town. Photo by Scott Franz

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A cross county skier navigates heavy snow Jan. 25 in Park City, Utah. Home of such companies as Rossignol Skis, the city is often mentioned as a competitor to Steamboat Springs for outdoor retail jobs. Photo by Scott Franz

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Lodewyk Steyn kiteboards in Park City, Utah. Driving through the mountain resort community reveals it shares many things in common with the Yampa Valley, including the offerings of winter biking, kiteboarding and cross country skiing. Photo by Scott Franz

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Logan Banning sews a custom sweatshirt Thursday at his home in Steamboat Springs. Banning received $5,000 from the city to support his growing business, Parka. Photo by Scott Franz

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