Steamboat Pilot & Today

Kelly Gorder tries to open a bag of energy chews with her grease-stained fingers. Photo by Matt Stensland

Ride organizer Amy Beck pedals up Wolf Creek Pass during the final day of riding. Photo by Matt Stensland

Norma Hansen climbs Wolf Creek Pass. Photo by Matt Stensland

SmartWool President Mark Satkiewicz congratulates an exhausted Norma Hansen after completing the four-day, 360-mile ride to Park City, Utah. Photo by Matt Stensland

SmartWool hasn't always enjoyed such a commanding presence on the trade show floor, but it's been nothing but up for the company founded in 1994. Photo by Matt Stensland

SmartWool sales rep and ride participant Carri Wullner shows the spring 2011 sock line to Natalie Freel, left, and Sue Selleck with Roth’s Shoes in Casper, Wyo. Photo by Matt Stensland

SmartWool sales representative and ride participant Rion Smith meets with a customer at Outdoor Retailer. Photo by Matt Stensland

SmartWool President Mark Satkiewicz, center, visits with buyers from Michigan-based Playmakers Athletic Footwear & Apparel during the opening day of the Outdoor Retailer Summer Market trade show in Salt Lake City on Aug. 3. Photo by Matt Stensland

Timberland CEO Jeff Swartz, right, visits with SmartWool specialty sales manager Carol Momoda. Photo by Matt Stensland

SmartWool’s community involvement this year included its second Bike-in Movie at Howelsen Hill. The company hosted the event as a thank you to the community. Photo by Matt Stensland

SmartWool Field Marketing Manager Gardner Flanigan asks for the audience’s help in choosing the best cruiser bike during SmartWool’s second annual Bike-in Movie on Aug. 15 at Howelsen Hill. Photo by Matt Stensland

In 2002, SmartWool moved its headquarters into the Steamboat Springs Airport terminal building. Photo by Matt Stensland

Like many Steamboat Springs residents, Sandy Evans Hall has collected a drawer full of SmartWool socks. It’s the only kind of sock that she and her husband wear. Photo by Matt Stensland