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SmartWool's Ride: Part 1

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A map on display in the SmartWool booth at Outdoor Retailer in Salt Lake City shows the 360-mile route taken by the riders. Photo by Matt Stensland

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SmartWool ride participants, from right, Tim Reinhart, Jordan Carr and Leslie Mittendorf cruise down a hill outside Vernal, Utah. Photo by Matt Stensland

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Riders rest in front of GGs Coffee Shop in Hayden 25 miles into the first day of riding. Photo by Matt Stensland

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A rider looks at a graph showing the elevation changes during the first day of riding. Photo by Matt Stensland

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Bruce Gordon pours water over his head to cool off. Photo by Matt Stensland

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Riders, from left, Tim Reinhart, Trevor Walz, Ken Sung and Mark Satkiewicz laugh during a break in Utah. Photo by Matt Stensland

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SmartWool employee Kate Schneider displays her crash wounds and tar-stained jersey. Photo by Matt Stensland

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Scott Belisle leans on his handlebars exhausted after a long hot ride into Vernal, Utah. Photo by Matt Stensland

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Jordan Carr displays two products he is picking up at Walmart in Vernal, Utah, to ease discomfort. Photo by Matt Stensland

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Ride mechanic Tad Huser helps Mavis Fitzgerald inflate her tire. Photo by Matt Stensland

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SmartWool President Mark Satkiewicz, left, rides next to employee Trevor Walz. Photo by Matt Stensland

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Mark Satkiewicz eats leftover pizza before riding into the LC Ranch in Altamont, Utah. Photo by Matt Stensland

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The crew plays a game while relaxing at the LC Ranch. Photo by Matt Stensland

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Mark Satkiewicz provides some entertainment as he groans in pain while using a roller on his IT band at the LC Ranch lodge. Photo by Matt Stensland

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Timberland employee Tim Reinhart, right, rides next to SmartWool President Mark Satkiewicz. Photo by Matt Stensland

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