Features photos gallery
SmartWool's Ride: Part 1
A map on display in the SmartWool booth at Outdoor Retailer in Salt Lake City shows the 360-mile route taken by the riders.
SmartWool ride participants, from right, Tim Reinhart, Jordan Carr and Leslie Mittendorf cruise down a hill outside Vernal, Utah.
Riders rest in front of GGs Coffee Shop in Hayden 25 miles into the first day of riding.
A rider looks at a graph showing the elevation changes during the first day of riding.
Bruce Gordon pours water over his head to cool off.
Riders, from left, Tim Reinhart, Trevor Walz, Ken Sung and Mark Satkiewicz laugh during a break in Utah.
SmartWool employee Kate Schneider displays her crash wounds and tar-stained jersey.
Scott Belisle leans on his handlebars exhausted after a long hot ride into Vernal, Utah.
Jordan Carr displays two products he is picking up at Walmart in Vernal, Utah, to ease discomfort.
Ride mechanic Tad Huser helps Mavis Fitzgerald inflate her tire.
SmartWool President Mark Satkiewicz, left, rides next to employee Trevor Walz.
Mark Satkiewicz eats leftover pizza before riding into the LC Ranch in Altamont, Utah.
The crew plays a game while relaxing at the LC Ranch.
Mark Satkiewicz provides some entertainment as he groans in pain while using a roller on his IT band at the LC Ranch lodge.
Timberland employee Tim Reinhart, right, rides next to SmartWool President Mark Satkiewicz.
