A map on display in the SmartWool booth at Outdoor Retailer in Salt Lake City shows the 360-mile route taken by the riders.
Photo by Matt Stensland
SmartWool ride participants, from right, Tim Reinhart, Jordan Carr and Leslie Mittendorf cruise down a hill outside Vernal, Utah.
Photo by Matt Stensland
Riders rest in front of GGs Coffee Shop in Hayden 25 miles into the first day of riding.
Photo by Matt Stensland
A rider looks at a graph showing the elevation changes during the first day of riding.
Photo by Matt Stensland
Bruce Gordon pours water over his head to cool off.
Photo by Matt Stensland
Riders, from left, Tim Reinhart, Trevor Walz, Ken Sung and Mark Satkiewicz laugh during a break in Utah.
Photo by Matt Stensland
SmartWool employee Kate Schneider displays her crash wounds and tar-stained jersey.
Photo by Matt Stensland
Scott Belisle leans on his handlebars exhausted after a long hot ride into Vernal, Utah.
Photo by Matt Stensland
Jordan Carr displays two products he is picking up at Walmart in Vernal, Utah, to ease discomfort.
Photo by Matt Stensland
Ride mechanic Tad Huser helps Mavis Fitzgerald inflate her tire.
Photo by Matt Stensland
SmartWool President Mark Satkiewicz, left, rides next to employee Trevor Walz.
Photo by Matt Stensland
Mark Satkiewicz eats leftover pizza before riding into the LC Ranch in Altamont, Utah.
Photo by Matt Stensland
The crew plays a game while relaxing at the LC Ranch.
Photo by Matt Stensland
Mark Satkiewicz provides some entertainment as he groans in pain while using a roller on his IT band at the LC Ranch lodge.
Photo by Matt Stensland
Timberland employee Tim Reinhart, right, rides next to SmartWool President Mark Satkiewicz.
Photo by Matt Stensland