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John Ricks, associate director for the Colorado Tourism Office, presents the keynote address at the Navigator Awards luncheon, which was held Tuesday at the Sheraton Steamboat Resort.

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Colorado Tourism Office's John Ricks talks about emotional pull at Navigator Awards

With only a few weeks to scramble together a commercial campaign for the summer tourism season, a group of videographers were told to head into the wilderness with no script. The crew was given carte blanche to do what it wanted to get its shots.

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