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The Front Climbing Club in Ogden, Utah, opened in 2010 and is one of the latest symbols of Ogden's transformation from a railroad town to an outdoor recreation hub.

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Becoming Outdoor Town USA

Major rebranding effort in Ogden, Utah, quickly brought line of new outdoor manufacturers to town

Through the large windows of what used to be part of the deserted American Can factory, rock climbers scale a massive wall until 10 p.m. In another part of the 15,000-square-foot facility, athletes pump iron while more people behind them try to cross a slackline. Upstairs, a private yoga lesson is going strong.

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