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Crowds cheer on Lincoln Avenue as racers pass during the USA Pro Challenge in 2013. After a slight slip in Steamboat's net promoter score, the Steamboat Chamber Resort Association is spearheading a new customer service program to help move the needle back up.

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New customer service training in Steamboat aims to help turn summer visitors into raving fans

The latest intercept survey of about 2,730 summer visitors found that the city's net promoter score, a measure of how likely people will recommend Steamboat as a destination to their family and friends, fell a bit since the last time it was measured in 2010.

Tease photo

Excitable crowd turns out for USA Pro Challenge in Steamboat

As the motorcycles ferrying photographers buzzed down Lincoln Avenue ahead of the racers, people rang more than a thousand cowbells passed out as schwag and others beat their inflatable batons on the advertising panels lining the course.

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