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SmartWool has partnered with Specialty Sports Venture to open SmartWool’s first branded store in North America. The store in Beaver Creek opened Nov. 16.

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SmartWool store opens in Beaver Creek

Steamboat Springs-based SmartWool has partnered with Vail Resorts to open a SmartWool store — the first in North America — in the upscale Beaver Creek Village.

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