October 22, 2011
Moots’ Jon Cariveau shows off the company’s new snow bike. This will be the bike’s first year in production, but previous versions have been built for employees and for custom orders. Some of those models were called “Snoots,” but the new version will go by “FrosTi”, playing on the bike’s titanium frame.
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If one of the latest trends in mountain biking continues to catch on — and local custom frame manufacturer Moots is betting it will — Bike Town conspiracy theorists may be on the verge of their Roswell moment.