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SmartWool employee Regan Spindler leads a pack of cyclists riding from Steamboat Springs to Utah for the Outdoor Retailer Summer Market trade show in Salt Lake City. This is the fifth year the SmartWool group has ridden to the show.

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Steamboat companies use trade show to boost international appeal

Outdoor Retailer attracts nearly 2,000 companies for an audience of global purchasers and members of the media. About 40,000 people attend the shows in Salt Lake City. And this year, Big Agnes, Honey Stinger, Point6 and SmartWool showed off their products to potential buyers.

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