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The name Point6 was derived from the natural 98.6-degree body temperature of humans. Peter Duke said merino wool naturally maintains that body temperature.

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SmartWool's Ride: Rebuilding a brand

Peter and Patty Duke hope the reception SmartWool received in the marketplace is similar with Point6, the new company they started in February 2008, a month after their five-year noncompete agreement with SmartWool expired.


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