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SmartWool's Ride: Employees make ambitious trek across Western roadways

The ride reveals the values and culture of a Steamboat success story

For some SmartWool employees it will be one of the greatest athletic achievements of their lives. For the “Little Guy” embroidered on their socks, the 360-mile bike ride to Utah is just another leg in a 16-year journey as the icon for the Steamboat Springs merino wool apparel company.


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