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Honey Stinger owners, from left, Rich Hager, Len Zanni and Bill Gamber have teamed up with Seven-time Tour de France champion Lance Armstrong to grow the Steamboat Springs-based energy food company.

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Armstrong partners with Steamboat's Honey Stinger

Seven-time Tour de France winner joins ownership team

The seven-time Tour de France winner will become part of the ownership team at the energy food company. He'll also lend his image to the company's marketing campaigns, and Honey Stinger products will be available at Armstrong's events.

Tease photo

Lance Armstrong signs on to Steamboat's Honey Stinger team

The world renowned cyclist has become a part owner of the Steamboat Springs-based energy food company. Armstrong also will play a role in future product development and endorsement.

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