April 28, 2010
Honey Stinger owners, from left, Rich Hager, Len Zanni and Bill Gamber have teamed up with Seven-time Tour de France champion Lance Armstrong to grow the Steamboat Springs-based energy food company.
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Seven-time Tour de France winner joins ownership team
The seven-time Tour de France winner will become part of the ownership team at the energy food company. He'll also lend his image to the company's marketing campaigns, and Honey Stinger products will be available at Armstrong's events.
The world renowned cyclist has become a part owner of the Steamboat Springs-based energy food company. Armstrong also will play a role in future product development and endorsement.