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Andy Wirth, who officially returns to Steamboat Ski and Resort Corp. on Monday as senior vice president of marketing, said he is focusing heavily on the 2009-10 air program to maintain strong vacation traffic. Key to that goal is retention, Wirth said, to keep passengers such as those shown above, arriving at Yampa Valley Regional Airport in March 2007, to return to Steamboat Springs.

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Andy Wirth returns Monday

Ski Corp. official to focus on air program, marketing

The airline program, the Winter Olympics and marketing efforts make up some of the largest blips on Andy Wirth's radar these days.

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