What’s in a name? New ski resort partnership that includes Steamboat and Winter Park mulls new name | SteamboatToday.com

What’s in a name? New ski resort partnership that includes Steamboat and Winter Park mulls new name

JASON BLEVINS | jblevins@denverpost.com | The Denver Post

Skiers and snowboarders take advantage of fresh snow at the Steamboat Ski Area.

Vail Resorts. American Skiing Co. Aspen Skiing Co. Boyne USA. Triple Peaks. Intrawest. Peak Resorts.

North America's largest ski resort operators have historically directed more creative effort into marketing and business plans than picking a company name —  with the exception, arguably, of Utah's Powdr Corp. Resort companies tend to be more imaginative in picking their stock market ticker symbol, such as MTN, SKIS and SNOW.

Don't expect that to change as the newest giant in the resort world — the partnership between private equity firm KSL Capital Partners and Jim Crown, the owner of Aspen Skiing Co., which this year has acquired 13 ski areas — ponders a name.

Read the full story from The Denver Post.

Go back to article