United Way to host $10K Day in Routt County
March 8, 2012
Steamboat Springs — Organizers hope Saturday's $10K Day for United Way fundraising event will bring the Routt County group that serves as an fundraising organization for other nonprofits a little closer to its $510,000 goal.
"If we can hit the $10,000 we'll be really excited," said Kelly Stanford, executive director of Routt County United Way.
Volunteers will be stationed from 3 to 6 p.m. Saturday at City Market and Walmart in Steamboat Springs to collect donations and provide information about the local nonprofit agencies that receive funding from United Way.
KBCR will do a live radio remote throughout the event, and snacks and drinks will be provided by new restaurant La Fiesta Grill & Cantina.
It will be third and final $10K Day as part of the local United Way's 2011-12 fundraising campaign, which began in September. The group is getting closer to its $510,000 goal, with about $452,000 having been raised so far.
The events have proven to be important in reaching the fundraising goal. About $45,000 was raised during the first event in September. The second event netted $50,000 in donations.
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"They have been tremendously successful," Stanford said.
Once again, United Way has found a group to match donations made by members of the public. The Rotary Club of Steamboat Springs will match every dollar donated Saturday, up to $2,500.
"The public seems to really respond well to those types of challenges," Stanford said.
People can donate with cash, checks or credit cards, and to ease any financial strain, United Way can set up recurring payments on credit cards.
"There’s lots of different ways to give," Stanford said. "We're trying to always make it easier and easier to give."
Employees who have United Way donations taken out of their paycheck along with corporate matches represent about 40 percent of what the United Way raises. About 57 percent of the money raised comes from individuals, which $10K Days help attract, Stanford said.
"We really rely on individual donors to a greater degree than most United Ways across the country," Stanford said.
Proceeds from the United Way's annual giving campaign support more than 40 local health and human service organizations. The organizations applied for funding in December for assistance this year. A United Way allocation committee reviews the applications and makes decisions about what programs to fund in United Way's three areas of focus — economic self-sufficiency, at-risk youths and affordable early childhood education and child care. United Way also funds "safety net" programs that provide for the immediate needs of community members.