Third Thursday revamped | SteamboatToday.com

Third Thursday revamped

Main Street Steamboat looking to local artists, craftspeople

Main Street Steamboat will turn to area artists and craftspeople in an effort to spark new interest in its Third Thursday promotion.

Chairwoman Cassandra Nov-otne said businesses and professional offices are being urged to consider hosting an arts or crafts demonstration on the Third Thursday of every month, beginning June 16.

“Steamboat is home to many talented artists and craftspeople,” Novotne said. “In an effort to be able to showcase some of this talent, Third Thursday will become Art Walk/Third Thursday.”

Novotne emphasized that Main Street’s interpretation of art is wide open. Dem-onstrations held within downtown businesses might include such things as flower arranging, ethnic-cooking demonstrations and fly-tying.

“Art isn’t just something that hangs on a wall,” Novotne said. “It’s something that’s living, moving and breathing.”

Main Street Manager Tracy Barnett said the original concept for Third Thursday ran out of steam after 10 months. It attempted to boost foot traffic in downtown Steamboat’s commercial district with a monthly event based on seasonal themes and holidays.

“The public just didn’t get it,” Barnett said.

Novotne, who lived in Boulder before moving to Steamboat, said she’d like to see street performers and musicians become involved in Third Thursday to raise the level of excitement in downtown. For example, a yoga practitioner who squeezes his body into a cardboard box on the Pearl Street Mall in Boulder is a local celebrity who attracts people who come to see his act. The contortionist might not seem like the most natural fit for Steamboat, but what counts is creating a buzz.

“The downtown storefronts are very beautiful, but we want to create something that has vibrancy and movement,” Nov-otne said.

Third Thursday also will draw new energy from the Steamboat Springs Car Club, which will cruise down Lincoln Avenue in classic cars, then show them off in the parking lot of Bank of the West. Art Link will continue its “Art Thursday” program with a free bus tour of Steamboat highlighting points of interest. The tour always concludes with a tour and tasting at Mahogany Ridge Brewery and Grill.

Yampatika will conduct its already popular walking tours of downtown and the natural springs. Tread of Pioneers Museum will host extended hours during Third Thursdays.

Businesses hosting demonstrations or events on the third Thursday of every month will be provided with helium balloons to tie outside their doors to signify they are taking part, Barnett said.

Novotne said she has enough participants to make the June 16 event a success but always is open to adding more.

Call Novotne at the Portfolio Collection, 879-3718.