The Mac Ranch name is resurrected in downtown Steamboat
December 30, 2013
Location: 117 Eighth St.
Hours: 9 a.m. to 5 p.m. Monday through Friday
Steamboat Springs — Mac owners in Steamboat Springs were never really without support, but it was definitely harder to find after The Mac Ranch closed.
Now, Jae Seifert, a former employee, has resurrected The Mac Ranch name as his own business with the blessing of Dave Sessions, former owner of the Steamboat location who still owns the Durango store.
Seifert only had been working at The Mac Ranch for a couple months before he learned it would be closing, so he started letting people know he'd still be available for training and out-of-warranty service after the store shut its doors.
After talking with Sessions at the end of November, Seifert said he "inherited" the business in Steamboat.
He didn't buy out the lease or the business, but for now, he's in the same Eighth Street location and using the same phone number (970-879-1270).
Seifert said Monday that he didn't want to leave the Mac community in Steamboat hanging and without any support outside of a drive to Denver.
The inside of the old shop is sparse at this point, as Seifert decides how to move forward and make the business his own.
For now, he is offering general support and troubleshooting, training and out-of-warranty service.
Seifert said he's pursuing the certification needed to complete warranty repairs, which requires training under Apple's supervision and some additional requirements.
He's been working in IT for about two years, Seifert said, and he still has a good relationship with The Mac Ranch in Durango if he needs some support himself.
The store in Steamboat will be open from 9 a.m. to 5 p.m Monday through Friday, with this next week being somewhat irregular as he transitions away from a different part-time job.
Monday morning, Seifert handled questions and issues from a steady trickle of customers who were relieved to have someone to help.
There's so much demand for Apple support, Seifert said, that it can be like drinking from a firehose.
"I like our Mac community," he said.
Seifert has been in Steamboat for about a year now. "I like the small town thing," he said, himself a native of Bemidji, Minn., a town of just shy of 13,500 people.
But a string of jobs that didn't fit made it feel like Steamboat was fighting him at first, he said.
"This is what felt right," he said about working with Macs.
The Mac Ranch closing was the loss of what he said was the best job he'd ever had, but it also was a chance at something else.
"I felt like that left a really unique opportunity," Seifert said.