Steamboat’s Ride 4 Yellow event reaches capacity
Spots still available in second, shorter race
July 21, 2010
Steamboat Springs — The chance to ride with Lance Armstrong has come, and now, it's gone.
The Livestrong Ride 4 Yellow announced Wednesday that its longest ride, the 26-mile Ride the Divide tour along the Continental Divide that Armstrong will participate in, has reached its 200-rider capacity.
"We were sweating it before the Lance announcement," event director David Nagel said. "At that point, every rider was sacred, and we were doing everything we could to just add one more to the list. Of course, with Lance coming on board, then we were pretty much able to cut our marketing budget.
"That one tweet probably saved us several thousand in marketing."
Plenty of space still remains for the second ride of the Aug. 8 event, a cross-country trip to the bottom of Steamboat Ski Area from the top of the gondola. Riders will at least get to see Armstrong, who will arrive from the Ride the Divide event and help launch the riders in the second race.
To register for that event, which costs $100 and requires riders to collect $100 in cancer research donations, visit http://www.ride4yellow.com.