Steamboat Ski and Resort Corp. executive speaks about resort’s busy year
December 6, 2013
Steamboat Springs — The last time Jim Snyder was in front of an audience at the Steamboat Springs Chamber Resort Association's Business Outlook Breakfast, he had drawings of what Four Points might eventually look like.
At Tuesday's breakfast, Snyder, vice president of resort services for Steamboat Ski and Resort Corp., was able to bring photos of the entire process from tear down of the old hut to the lodge's new bar full of patrons, beers and bloody marys.
Snyder spoke to the attendees of the Business Outlook Breakfast about Steamboat Ski Area's newest projects, such as Four Points Lodge and night skiing, as well as items that will be happening during the upcoming season.
The old Four Points Hut might have been the most profitable ski building on a per-square-foot basis, Snyder said. There was a lot of angst about it being torn down, he said, so they tried to keep as much of the old charm as possible with the new construction.
When the bar and outdoor barbecue area opened on Scholarship Day, it was busier than expected, Snyder said.
Coming in ahead of schedule and under budget on the lodge gave Ski Corp. some wiggle room to tackle other projects.
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The Bashor area now has a food option with the addition of a chuck wagon.
"We think this is quite the beachfront property for us," Snyder said, adding that it will be a two-year project.
There will be an après ski scene at what Snyder said will be a low-price option on the mountain, and the ski area will be setting up its old stage near the chuck wagon as well as a bar.
"We think it'll be a fun spot to go," he said.
The other major development for Steamboat Ski Area is the addition of night skiing, which Snyder said should be ready to go by Dec. 20.
Ski Corp. also is expanding its partnership with the city of Steamboat Springs at Haymaker Golf Course with the addition of cross-country skiing.
Ski Corp. already operates Haymaker Patio Grill and offers sleigh ride dinners, which Snyder said is the most popular reservation for the company from a pre-booking standpoint, at the golf course during the winter.
Birgitta Lindgren, who operates Steamboat Ski Touring Center, has partnered with Ski Corp. to handle the new venture.
Details such as whether or not lift tickets purchased for downhill skiing can be applied toward Nordic still have to be worked out, Snyder said. Also, there’s no word yet on whether or not snow bikes will be allowed, but dogs and skijoring will be permitted during certain windows of time.
Snyder said Ski Corp. tries to partner with local people, such as Lindgren, and spend locally as much as possible. There's a legacy plaque in Four Points Lodge that lists the local individuals and companies involved with the project.
"We really spent most of the money here in Steamboat," he said about Four Points Lodge.
The ski area's relationship with the town also extends beyond contracts and money.
Visitors to Steamboat don't always distinguish where the resort ends and the town begins when judging their stay, Snyder said, and the resort's net promoter score, which measures how likely guests are to recommend the resort to friends and family, was at its all-time high, according to the most current numbers.
Snyder credited Ski Corp.'s service initiative with helping to generate such good will from visitors.
Steamboat is uniquely positioned, he said, to have the entire town doing the same thing and working on a cohesive customer service program.