Share the Road campaign gets makeover in Routt County with new print, digital presence |

Share the Road campaign gets makeover in Routt County with new print, digital presence

— As more cyclists and pedestrians start to hit the road, the local Share the Road Campaign is getting a fresh look and a stronger digital presence.

The city of Steamboat Springs, Routt County and LiveWell Northwest Colorado this week have started their spring push to educate residents and visitors about sharing local roads and being safe and responsible users of trails.

The latest installment of the campaign includes new educational graphics and posters and a new website on the city’s homepage dedicated to trail etiquette, road rules and the city’s broader efforts to improve biking and pedestrian trails.

City Engineer Ben Beall said the launch of the campaign this week comes as more pedestrians and cyclists start to appear on local roadways.

"We want to keep this message rolling," Beall said.

A mini-grant from LiveWell allowed the city to create the new educational materials for the campaign.

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It includes a biking safety poster encouraging riders to stay on the right side of the road, single file, to use hand signals and to not ride on the sidewalks downtown.

Beall said friendly reminders for motorists include checking for pedestrians when making left-hand turns and to be more aware of cyclists who are starting to use roads as the snow melts and the days grow longer.

The educational materials will be promoted via social media and a number of posters were distributed to schools in Routt County.

Additionally, the city has created a new Web page that includes information about the ongoing funding of trails with the lodging tax as well as an updated Safe Routes to School map that outlines the best ways parents and students can walk and bike to school.

To reach Scott Franz, call 970-871-4210, email or follow him on Twitter @ScottFranz10

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