Scott Stanford: Reinventing the Sunday newspaper
December 17, 2012
Steamboat Springs — It has been a dozen years since we moved publication of the Steamboat Pilot from Wednesday afternoons to Sunday mornings and rebranded the newspaper as the Steamboat Pilot & Today.
That first issue in January 2001 marked the final step in the transformation of the Pilot & Today from a weekly afternoon publication to a seven-day-a-week, morning newspaper. Today, I am pleased to announce that we're tweaking the Sunday newspaper again.
On Sunday, Jan. 6, we will launch the new Sunday Pilot & Today.
What's new? Most noticeably will be the size of the newspaper. Gone will be the broadsheet format (each page is 13 inches wide by 21.5 inches tall) that we have used since the newspaper was founded in 1885. In its place is the tabloid format (each page is 10.75 inches by 14 inches) that we have used for the weekday Steamboat Today since its founding on Aug. 21, 1989.
Why make this change? The business answer is that the tabloid size is more efficient. We have less waste and can use the same newsprint we're already using six days per week. Beyond these business considerations is that we know from surveys and interviews that our readers and advertisers prefer the tabloid page to the broadsheet.
Besides the change in the newspaper's shape, we're committed to a renewed focus on investigative and enterprise reporting. If there is a common request I have heard from readers in more than a decade as the newspaper's editor, advertising director and now general manager, it is for more investigative and in-depth reporting.
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I pledge to you that we're going to commit to such reporting in the Pilot & Today. Every Sunday, we will focus Page 1 and several inside pages to a single topic of significant interest to Steamboat Springs and Routt County.
Another commitment: Every Sunday will always feature at least three dedicated, pullout sections — News, Sports and Business & Real Estate. Our exclusive Sunday content — obituaries, the Jail Report, real estate transactions, Tom Ross' Sunday column, weddings, public notices, engagements, American Profile magazine, Sunday ViewPoints, etc. — will remain in the Pilot & Today.
The price of the Sunday Pilot & Today also will remain the same — $32 to have the Sunday newspaper delivered to your home every Sunday for a year or $1.50 at racks and stores throughout the county.
Readers often ask me why we charge for the Sunday newspaper when we offer Steamboat Today for free Monday through Saturday. The simple answer is that the Sunday newspaper contains content (much of it listed above) that can't be found during the week. Perhaps more important, the price of the Sunday newspaper allows us to deliver the newspaper to your home. Isn’t it worth 62 cents to have the newspaper brought to you on Sunday mornings?
We're proud of our new Sunday newspaper and we think readers will be too. In fact, we're so confident that you'll like getting the Sunday newspaper at home, that we're giving away trial subscriptions for free for three months. All you have to do is call 970-871-4232, email email@example.com or visit http://www.steamboattoday.com/3sundays/. Make sure to give us your name, phone number and physical address — we'll need that to deliver your Sunday newspaper to you.
As always, I am open to your feedback and suggestions. Call me at 970-871-4202 or email sstanford@SteamboatToday.com.