Pro Cycling Challenge brought 1 million fans, $83.5 million to Colorado
October 18, 2011
Denver — The inaugural USA Pro Cycling Challenge drew more than one million spectators and harvested $83.5 million in economic impact.
A race study, which was released Tuesday at the Capitol, showed that more than 20 percent of spectators at the Aug. 22 to 28 race came from outside the state. Even better: More than 94 percent of attendees surveyed said they were planning to return for next year’s race.
“All of the sudden, Colorado has jumped to the top of wish lists for people around the country and the globe,” said Al White, director of the Colorado Tourism Office.
The race was in Steamboat on Aug. 26 and 27.