Presidents weekend good for resorts
February 18, 2005
Holiday Inn manager Barbara Robinson said her hotel will be full tonight and on its way to being sold out Sunday night as Steamboat Springs rolls into a three-day holiday weekend.
“We’re sold out Saturday night, and we were more like 90 percent full last year on Feb. 21,” Robinson said.
The Presidents’ Day weekend is historically one of the busiest periods of the ski season. The lodging barometer prepared by the Steamboat Springs Chamber Resort Association confirms the general trend that Robinson is seeing at her property. The Chamber projects that 13,600 visitors will be in town tonight compared with 11,700 on the corresponding Saturday last year.
Keith Skytta, manager of Snowflower condominiums adjacent to the gondola parking lot, said his property is busy this weekend, but he foresees business softening during the last week in February and the first week in March. Advance reservations show business will pick up during the last two weeks in March, Skytta said.
“After March 18, we’re OK,” Skytta said. “But we’re running an ad offering 30 percent off through March 18.”
The discount at Snowflower means a two-bedroom condo that carries an open rate of $385 per night in early March can be booked for $270.
Skytta said his property was able to achieve a $74,000 growth in sales last year. He’s not confident it can put up similar numbers this year. The fact that Easter falls early, on March 27, will make it difficult to finish the season with a bang, he predicted.
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