Hayden Town Council to discuss rebranding at Thursday meeting | SteamboatToday.com

Hayden Town Council to discuss rebranding at Thursday meeting

Economic Development Commission seeks approval of new logo and website to market the town

— Hayden soon could have a new logo and website as part of an effort to rebrand the western Routt County town and better market its attractions.

The Hayden Economic Development Commission will present the new logo Thursday to the Hayden Town Council for approval.

"We've been working on creating a more coherent image to better market what we have here in town," Economic Development Commission Chairman Stef Nijsten said. "Everybody that lives here will agree this is a great place to live with tons of things to do, but it's just not all communicated to the public as well as it could be."

He said the new logo would be used in conjunction with the new website he is developing with Hayden's Chamber of Commerce. The website would promote town events, attractions and school news. Nijsten said he's working with Hayden School District to have students help update the site and keep school news current.

He also said the site, which he hopes to launch in the next few weeks, will utilize social networking tools like Twitter and Facebook to promote town events and topics like hunting conditions and Tigers sports schedules.

Also Thursday, the Town Council will vote on a first reading of an ordinance that would increase parking fines at Yampa Valley Regional Airport from $20 to at least $80.

At a meeting last month, the council voted to move forward with the ordinance that would significantly raise airport parking fine prices in an attempt to deter drivers from parking illegally in front of the airport curb.

Mayor Jim Haskins said he likely will support the ordinance, but he said he still isn't sure the fines are high enough to solve the parking problem at the airport.

The council also will consider hiring a new town clerk.

Hayden has been without a dedicated town clerk since July, when Susan Irvine left the Yampa Valley to serve as the deputy city clerk in Sedona, Ariz. Haskins said the town had narrowed its list of candidates to three finalists after receiving more than 50 applications. Town Manager David Torgler will make his hiring recommendation to the council.

— To reach Scott Franz, call 970-871-4210 or email scottfranz@SteamboatToday.com