Business File: SmartWool promotions focused on global market |

Business File: SmartWool promotions focused on global market

Chris Hahn

— Steamboat Springs-based SmartWool recently announced three internal promotions to newly created positions, naming former chief administrative officer Chris Hahn its general manager, international business naming controller Bob Ranftl its chief financial officer and naming director of sourcing Les Wong its vice president, value chain.

SmartWool stated in a news release that the moves are intended to "better position the company for increased global growth."

Hahn's new role will send him and his family back overseas. Hahn has been with SmartWool for more than six years and was promoted to general manager, Europe, in 2008. He returned to Steamboat to become chief administrative officer in 2009. In his new role, based in London, he'll oversee daily operations for SmartWool's Europe and Asia Pacific teams.

"This change signifies the importance we place on our international relationships and brand development in those regions" Hahn said in a news release.

SmartWool has split Hahn's chief administrative officer position into the new positions held by Ranftl and Wong. Those men also will be heavily involved in SmartWool's increased global outreach.

"Global brand consistency at every level is imperative for us to achieve our goals as a company. We want our partners to experience the same SmartWool service and branding no matter where they may be located — London, Beijing or Denver, Colo." said Mark Satkiewicz, SmartWool president and general manager. "This restructuring will create a strong foundation for growth and maximize the opportunities for increased consumer connections with the SmartWool brand."

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All changes are effective as of last week. Learn more about SmartWool at

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