Business briefs for May 29 |

Business briefs for May 29

Rob Sexton, retired Air Force officer, is the new Mountain States Better Business Bureau membership director for Routt and Moffat counties.

A Steamboat Springs resident since May 2004, Sexton’s background includes 21 years as a public affairs specialist, technician and officer in the Air Force. After retirement, he moved to Colorado Springs, where he started an internet-based company called Magic Carpet Travel, now in Steamboat. While in the Air Force, he was involved in developing a new visitor center at the Air Force Academy.

Sexton is responsible for developing BBB membership in Routt and Moffat counties, as well as for representing the needs and interests of local BBB members.

For additional information about the Mountain States Better Business Bureau, call Sexton at (970) 367-4607. For reliability reports on businesses and consumer tips, visit, or phone the BBB at (800) 564-0371.

Davidson joins SmartWool team

Carol Davidson is the new marketing director at SmartWool, the Steamboat Springs-based manufacturer of multi-sport merino wool socks and garments.

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Davidson joins the company from her previous role as a creative director at global ad agency DDB-Seattle.

During 20 years in marketing, Davidson has worked with clients including the Nordstrom Product Group, K2, The North Face, McDonald’s and SmartWool during her tenure at Brand Lab. In her new position with SmartWool, she will be responsible for development and implementation of tactics and marketing strategy to drive overall brand communications and key seasonal initiatives.

“Carol has an unbridled passion for the outdoors and will be integral in helping SmartWool become a broader, more diversified brand and business that lives and plays in both the active outdoor as well as the athletic and lifestyle/fashion markets and beyond,” SmartWool President Chip Coe said.

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