Business Briefs for Feb. 27
February 26, 2005
The Steamboat Springs Chamber Resort Association has named Lynna Broyles as its new marketing director effective March 14. At the same time, SSCRA Public Relations Director Riley Polumbus has been given the role of communications director effective immediately.
Broyles and Polumbus will assume the responsibilities from Kim Mitchell, who after five years as director of marketing and online communications for the Chamber, will move on to pursue other interests.
Broyles moves to the Chamber from the Steamboat Ski and Resort Corp., having served for two years as marketing coordinator. In her new position, Broyles will oversee all components of the Chamber’s marketing plan. She will facilitate and lead the marketing committee, as well as oversee the regional and national advertising and promotional activities.
For nearly two years, Polumbus served as the Chamber’s PR director. With her promotion, Polumbus will continue with all public relations duties and additionally will manage the content and search engine optimization program for the Chamber’s two Web sites: http://www.steamboat chamber.com and http://www.steamboatsummer.com.
Lalive agrees to ski for Steamboat Ski Area
The Steamboat Ski and Resort Corp. announced this month it had reached a one-year athlete sponsorship agreement with two-time Olympian, World Cup Alpine racer and Steamboat Springs resident Caroline Lalive.
“We couldn’t be more excited to have someone of Caroline’s character, maturity and competitive spirit represent Steamboat-Ski Town, U.S.A. to the world,” said Andy Wirth, vice president of marketing and sales for the resort.
Lalive is the first woman in the United States to score World Cup points in all five Alpine events in the same season.