Bike ambassadors hit Steamboat trails
June 18, 2017
Steamboat Springs Bike Town USA is trying to live up to its name with the addition of volunteer ambassadors on local trails.
"We're hoping the cyclists will be the friendly face of Steamboat," said Amy Stern, director of the Bike Town USA initiative.
Some of the 13 volunteer ambassadors have already hit the trails with their yellow jerseys that read "Ask me, I'm local." Bike Town USA recruited the volunteers largely by word of mouth.
“We were looking for people who are skilled mountain bike riders, as well as those that are outgoing and friendly," Stern said.
The program is loosely based on the ambassador program at Steamboat Ski Area.
The ambassadors have been asked to ride one or two days each week on Emerald Mountain. They will be available to answer questions, give directions and offer safety tips.
Honey Stinger has also donated energy bars for the ambassadors to give away.
The ambassadors will carry local area maps, as well as trail maps.
Millions of dollars are being invested to build new trails, and Stern said the ambassador program helps fill a need.
"The Bike Town Ambassador program will be a great resource for visitors and locals, alike, by promoting safe and friendly trail interactions," Howelsen Hill supervisor Brad Setter said in a news release.
In addition, the ambassadors will educate people about the Yampa Valley Community Foundation's Trail Maintenance Endowment fund, which was established to pay for future trail maintenance.
One of the ambassadors will be writing a blog at steamboatbiketown.com, and Stern said they plan to expand the program to include trails on Buffalo Pass.
Bike Town USA also has a desire to have ambassadors on road bikes.
To reach Matt Stensland, call 970-871-4247, email mstensland@SteamboatToday.com or follow him on Twitter @SBTStensland