Aspen resorts to remain privately held beyond Aspen Skico/KSL purchase of Steamboat Ski Resort
April 11, 2017
Could there be a Limelight Hotel in Steamboat Springs’ future?
In an interview with the Aspen Times, Aspen Skiing Co. President and CEO Mike Kaplan hinted that the acquisition of Intrawest and Squaw Valley/Alpine Meadows resorts could represent new markets for its successful Limelight Hotel.
The article reported that Aspen had acquired the Limelight Hotel in Aspen and rebranded it to make it a “hangout” as well as an appealing lodging property. A second Limelight opened at the base of Sun Valley, Idaho, and a third is already planned for Snowmass Base Village.
“We think there’s opportunity for Limelights elsewhere,” Kaplan said.
Steamboat Springs — The Chicago family that owns the Aspen Skiing Co. will retain private ownership of its four ski resorts in Aspen after its $1.5 billion acquisition, with KSL Capital Partners, of Intrawest Resort Holdings, Inc., and the six resorts it either owns or manages, including Steamboat Ski Resort, on Monday.
The Aspen Times reported April 11, in an article by Scott Condon, that Aspen Skiing Co., owned by the Crown family, will continue to be operated separately from Intrawest and KSL's Squaw Valley, although all of the resorts will work collaboratively where it makes sense.
Aspen Skiing Co. President and CEO Mike Kaplan told Condon that an increased ability to leverage information technology to compete against other sectors of the broad travel and leisure industry is at the top of the list of advantages to joining the ski resorts together.
"It's a constant battle as an independent resort to keep up with changes in technology," Kaplan said.