4 Yellow Foundation surpasses $1 million in fundraising
Spots still available for March 30 and 31 Ski 4 Yellow event
March 13, 2012
Steamboat Springs — On the eve of the Ski 4 Yellow fundraiser, the foundation that runs the event announced that it recently surpassed $1 million raised to fight cancer and support survivors.
In addition to the Ski 4 Yellow event March 30 and 31 in Steamboat, the foundation organizes the local Ride 4 Yellow event that will be held in August. In Dallas, the foundation organizes the Swing FORE! Yellow and Dress 4 Yellow fundraisers.
"This is quite a humbling experience to see these four grass-root events strike a chord with so many people and just as quickly reach this incredible fundraising level," David Nagel said Tuesday. "What started as a very personal fight against cancer for us has turned into four unique events shared with many families across the country that are truly helping to make an immediate difference."
Nagel is chairman of the 4 Yellow Foundation, which was founded by Nagel and his wife, Aimee, Lee and Steven Nagel, Jennifer and Kerry Shea, Ed Kelly and Linda Armstrong, who is Lance Armstrong's mother.
Half of the proceeds from the fundraisers organized by the 4 Yellow Foundation are sent to Livestrong and the other half goes to local cancer causes. The 4 Yellow events are among 12 that Livestrong partners with.
Kerry Shea, a local 4 Yellow Foundation board member, said surpassing $1 million in fundraising should help the foundation continue to grow.
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"It is a big deal," Shea said.
Nagel said that Livestrong always has been the backbone of the 4 Yellow fundraisers and that by surpassing $1 million, the organization joins big-name fundraisers such as Nike and Trek.
"We made the front page of Livestrong.org, and that was a pretty cool feat," Nagel said.
Nagel said that the local 4 Yellow events continue to grow and that he sees them taking place for years to come. He noted Slopeside Grill owner Bill Banks recently committed to donating $100,000 to 4 Yellow throughout the next five years.
"That was a big deal for us," Nagel said.
Shea said there still are spots available for people to participate in Ski 4 Yellow on March 31 and the Yellow Tie Cocktail Party from 6 to 9 p.m. March 30 at Strings Music Pavilion. Tickets for the cocktail party are $50 and include heavy appetizers and wine and beer. Former Denver Broncos football players will be in attendance, including keynote speaker Reggie Rivers.
The main Ski 4 Yellow event is about halfway toward its 200-person cap, Shea said. On March 31, participants will be grouped with an Olympian and have a checklist of tasks to complete while skiing or snowboarding at Steamboat Ski Area. People can register or find more information at http://www.ski4yellow.com. The cost to register is $100 and includes the cocktail party. Participants then commit to fundraising at least $500. Lift tickets also will be made available for $40 to event participants who need them.
To reach Matt Stensland, call 970-871-4247 or email mstensland@SteamboatToday.com