Intrawest to offer 6-mountain pass that includes Steamboat

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— Intrawest, the company that owns Steamboat Ski and Resort Corp., has introduced a winter pass for all six of the resorts it has a stake in or manages.

The Intrawest Passport offers six days at each of the resorts for $549, with the price dropping for additional adult and teen passes. The pass should be available Friday.

After buying the initial pass, five additional adult passes can be purchased for $399 each and a maximum of five dependent passes for those ages 13 to 20 are $199 each. Children younger than 12 ski for free.

While Intrawest promotes the pass as making destination skiing easier and more flexible for families, it doesn’t restrict the deal to just kin.

Following skiing trends of larger, multigenerational or multifamily groups, the discounted additional passes can be used for stepfamilies, nontraditional families or even friends, according to a news release.

“Skiing has been passed on from parent to child for several generations. We want to encourage the passion for the sports of skiing and snowboarding for the next generation by offering true value to families,” Intrawest CEO Bill Jensen said in a news release.

The pass does not have blackout dates, but the introductory pricing is only good through March 14.

In addition to Steamboat Ski Area, the pass provides six days at Winter Park Resort; Blue Mountain in Ontario, Canada; Tremblant in Quebec, Canada; Stratton Mountain Resort in Vermont; and Snowshoe Mountain Ski Resort in West Virginia.

“Times are changing and so is the traditional family structure,” Jensen said in the release. “Intrawest understands those changes. Whether you’re a traditional, single parent or tri-generational family we’ve created The Intrawest Passport to give your family the most flexibility and affordability to come ski or snowboard our mountains.”

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Comments

Scott Wedel 7 months, 4 weeks ago

Does it come with hashtags #irrelevant #failing and #surrender?

Vail Resorts is beating up the competition by selling tons of low cost season passes. Intrawest is selling a six days each at varied resorts for more than Vail Resorts' season pass. It would be interesting to learn if this announcement ends up with Vail Resorts selling more passes because it removes any hope that there will be a competitive pass from Intrawest.

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john bailey 7 months, 4 weeks ago

you nailed it Scott.......now then , who can get to these other ski areas cheaply? I swear........~;0)

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Nathan Knight 7 months, 4 weeks ago

I almost never agree with you Scott! However you hit this one square on the nose.

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