Steamboat Springs SmartWool has announced it is donating $10,000 to help those impacted by flooding on the Front Range.
The Steamboat Springs-based merino wool sock and apparel company has a design office in Boulder where about 25 people work. Areas of Boulder received 16.9 inches of rain in the five-day period from Sept. 8 to 12. The SmartWool office was not affected.
According to a news release, SmartWool also has encouraged its employees to make personal donations to the Foothills Flood Relief Fund established by Foothills United Way. Donations can be made by visiting www.unitedwayfoothills.org.
SmartWool is hoping other Colorado companies also will consider contributing.
“Colorado is not just where we run a business; it’s where we live,” SmartWool President Mark Satkiewicz said in the release. “While our thoughts certainly remain with the many friends, families and employees in Boulder and surrounding areas who are experiencing this devastation firsthand, the situation demands action. We encourage other Colorado businesses to join us — however possible — in contributing to the communities affected.”
SmartWool’s Boulder employees on Sept. 27 will be volunteering during a service day to help with flood relief projects. According to the news release, SmartWool also has donated more than 500 pairs of socks to various organizations for people in need.
To reach Matt Stensland, call 970-871-4247, email mstensland@SteamboatToday.com or follow him on Twitter @SBTStensland
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