The Artists' Gallery of Steamboat — made up of artists including Sue Gallion, from left, Adam Zabel, Greg Effinger, Jennifer Baker and Dana Stoner — is rebranding itself. The popular downtown gallery will become Circle 7 Fine Art.

Photo by John F. Russell

The Artists' Gallery of Steamboat — made up of artists including Sue Gallion, from left, Adam Zabel, Greg Effinger, Jennifer Baker and Dana Stoner — is rebranding itself. The popular downtown gallery will become Circle 7 Fine Art.

Artists' Gallery of Steamboat gets new name

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— There was always an appeal to the Artists’ Gallery of Steamboat.

With 26 artists each having a stake in the business and their projects ranging from medium to medium, the gallery, at 1009 S. Lincoln Ave., provides Steamboat with a place for local artists to show off their work.

But there was one problem.

“We had people in our gallery, and they couldn’t tell us the name of the gallery they were in,” said Rick Meoli, a photographer and one of the 26 artists. “We knew we needed to have an awareness campaign. We wanted to be a destination as opposed to something you just walk by.”

So out with the Artists’ Gallery of Steamboat. The group of artists decided their gallery needed to be rebranded with a new name.

On Friday at the First Friday Artwalk, the logo for Circle 7 Fine Art will be unveiled.

“We’ve been talking about it for about a year,” said Greg Effinger, another one of the artists and owner of Creative Bearings. “We wanted a better identity that can segue us into the future. Rick really wanted to open the dialogue.”

The group got together with about 13 of the artists and started to brainstorm ideas for a new name.

At first, there was a wall full of ideas. But as time passed and names got whittled down, the artists came up with four or five names they presented to all the members. Whereas Artists’ Gallery of Steamboat was ambiguous, Circle 7 Fine Art was memorable.

“It’s the importance of a number and how it’s correlated with the concept of a circle,” said Effinger, who also designed and will help unveil the logo Friday.

For Meoli, the idea of rebranding came easy. He’s also a commercial photographer and runs www.meolidigital.com.

After spending 33 years as Meoli Studio, Meoli rebranded his business.

It’s been a striking success.

“Studio was such an archaic word,” he said. “Everything we touch is digital, and it’s all done in a digital format. We have digital artists. This brought a new life. It gave us an excuse to have a party. We were able to invite a lot of clients and new clients.”

Effinger designed the six final logo designs with all the members picking their favorite. He said it was important to include representation from the past in the logo but also make it something that sticks out and makes people want to enter the gallery.

“It’s a tip of the hat to the past while moving forward,” he said.

And after seven years as the Artists’ Gallery of Steamboat, Meoli and Effinger said Circle 7 Fine Art is ready to move forward.

“It revitalizes you a little bit,” Meoli said. “It makes you proud of where you work.”

To reach Luke Graham, call 970-871-4229 or email lgraham@SteamboatToday.com

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