The business plan for Casey's Pond senior living community anticipates the apartments and rooms will be rented, not sold, to residents.

Photo by Tom Ross

The business plan for Casey's Pond senior living community anticipates the apartments and rooms will be rented, not sold, to residents.

Casey's Pond Senior Living hires marketing officer

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Bryna Krauth

Routt County resident Bryna Krauth has been named chief marketing and membership officer for Casey’s Pond Senior Living, a new seniors’ campus under construction at U.S. Highway 40 and Walton Creek Road in Steamboat Springs.

The walls of the 117,000-square-foot project are being framed this month, and it is scheduled to open its doors in fall 2013.

The Casey’s Pond marketing and information center will open its doors Nov. 1 at the future site of the seniors’ campus, according to a news release. Casey’s Pond Senior Living is owned by the private nonprofit Colorado Senior Residences.

Krauth previously served as publisher of the Craig Daily Press and Steamboat Pilot & Today newspapers. More recently she founded Organic Marketing, a marketing consulting company in Steamboat.

“We are pleased to have Bryna serve in this role. Her background will be valuable to Casey’s Pond and those who are interested in finding out more about the community and its opportunities,” Karl Gills, chairman of the board and former CEO for Yampa Valley Medical Center, said in prepared statement. “The hiring of a marketing executive is another concrete step toward Casey’s Pond becoming a reality.”

The seniors’ community will provide a range of living accommodations for residents who live independently as well as for those who can benefit from supportive services, including assisted living and memory care. Casey’s Pond also will be the new home of the award-winning Doak Walker Care Center.

“We will begin our residential pre-leasing process this fall and it will continue on through next year,” Krauth said. “With that, we will be doing extensive outreach and informational programs designed to educate community members, potential resident-members and families about Casey’s Pond Senior Living — its benefits and many attributes.”

Krauth described Casey’s Pond Senior living as a landmark for housing, medical care and job creation in the community. It will house more than 150 member residents and employ about 50 people.

For more information about Casey’s Pond Senior Living, go to www.caseyspond.com. Krauth can be contacted directly at bryna@caseyspond.com or 970-846-8205.

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