Teva out as 11-year title sponsor of Mountain Games

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The Teva Mountain Games in Vail have lost their title sponsor for the winter and appear to be moving forward without the shoe brand for their popular summer event.

Born in Vail Valley in 2002, the summer Teva Mountain Games have grown into an international showcase of adventure sports such as kayaking, rock climbing and mountain biking, drawing 3,000 athletes and more than 40,000 spectators.

Last February, the event branched into winter sports, with ice climbing, ski mountaineering and snow biking.

The Vail Valley Foundation, which acquired the Teva Mountain Games from founder and now Teva president Joel Heath in 2008, announced Monday that the Winter Mountain Games are returning in February with a dozen winter sports and concerts. Absent from the announcement was the name “Teva.” The new website address for the summer and winter events is suddenly Teva-free too.

Read more at DenverPost.com.

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