- Friday, March 30, 2012, 5 p.m. to 8 p.m.
- Urbane clothing store, Seventh Street and Lincoln Avenue, Steamboat Springs
Steamboat Springs The weather may be more conducive to a skateboard competition than a ski and snowboard rail jam, but an early spring won’t stop the Urbane Midtown Crisis Rail Jam from taking over an entire downtown block once again Friday afternoon.
Trucking in used but clean snow from a city of Steamboat Springs stash, the team at Urbane will host the third annual rail jam from 5 to 8 p.m. on Seventh Street between Yampa Street and Lincoln Avenue.
Showcasing some of the best local skiers and riders as well as snow sport lifestyle products from across the country, the rail jam offers music, giveaways and a ski and snowboard spectacle usually not seen in downtown Steamboat.
For Urbane owner Trent Kolste, launching the event three years ago was a way to bring people to downtown Steamboat to enjoy everything the district has to offer.
“We just wanted to provide a fun event,” he said. “We wanted to do a ski/snowboard event in downtown Steamboat, since Winter Carnival is about it.
“It seems like a lot of mountain towns have ski/snowboard competitions, and we decided to take it under our reins. It’s been a great response, we get more people each year.”
Kolste and crews from Urbane, Steamboat Resorts and Powder Tools will set up the 15-foot scaffolding for the in-run during the day Friday, as well as two rails and a few other surprise features that will depend on snow coverage.
The block will be closed all day Friday and will reopen after clean-up at about 10 p.m.
The rail jam will be accompanied by music from DJ Paul Styles.
The afterparty takes place at The Tap House Sports Grill, offering a free concert from audio/visual DJ Bobby C Sound TV.
The actual rail jam competition, Kolste said, is usually invite-only, but this year, a few spots will be available for open registration. Interested skiers and riders can register at Urbane on Seventh Street and Lincoln Avenue at 1 p.m. Friday.
Kolste said the event aims to showcase a high level of skiing and riding, and pro snowboarders Matt Lufkin and Pat Milbery will serve as the announcers.
And while the snow around Routt County is melting fast, Kolste said the weather only can be a boost.
“I’d like it to be a powder day and have snow, but people are more willing to come on outside when it’s warm,” he said about the forecasted mid-60-degree temperatures. “Being later in the year, this year is going to turn out in our favor.”
And that, he said, is going to turn out favorably for downtown Steamboat as a whole.
“I want people to come into our shop, the stores around the shop and just to downtown in general,” he said. “It’s all about fun and local support. This is an event for downtown.”
To reach Nicole Inglis, call 970-871-4204 or email ninglis@ExploreSteamboat.com