Denver With the shoelace virtually vanquished, Steamboat Springs-founded Boa Technology is targeting Velcro and all other latching, tightening and cinching systems.
“In a lot of cases, we think we can do more than Velcro,” said Chuck Mason, Boa vice president of sales and marketing.
Doing more and doing it better was what prodded Boa founder Gary Hammerslag, a Steamboat entrepreneur, to incorporate the vein-threading, plaque-blasting medical wires he invented in the early 1990s into snowboard boots.
Fourteen years later, Boa’s game-changing dialed closure system — which employs a reel and steel cable to evenly tighten golf, running, cycling and snow-sport footwear — is in more than one-third of the world’s snowboard boots and growing by 30 percent each year as it succeeds the pull-and-knot shoelace in more than a dozen sports shoes. More than 70 riders in this year’s Tour de France are pedaling in Specialized shoes laced with Boa’s hair-thin cables.
Thanks to a majority investment last month by a San Francisco firm, Boa is expanding and launching deeper into the medical-bracing and safety-utility industries, offering its dial-to-tighten lacing system in helmets, safety pads, work boots and orthopedic braces.
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