Steamboat Springs Ryan Serhant is arguably among the most recognizable Realtors in America thanks to his role on the Bravo cable network television show “Million Dollar Listing New York.”
Now, Serhant’s parents, Ellen and John Serhant, have their own million-dollar listing in Routt County. Their home on 11 acres in Creek Ranch, about 12.2 miles southwest of Steamboat Springs, is co-listed with Chris Paoli, of Colorado Group Realty, and Brian Smith, of Hall and Hall, for $2.4 million. And Paoli collaborated with Serhant on a marketing plan that resulted in a story and photos of Serhant being placed in the New York Daily News.
Serhant is one of three successful young Realtors featured in the reality TV show. He talked about it in an April interview with Nicole Inglis, of Explore Steamboat.
“I think it’s funnier than everyone thought it was going to be,” he said. “It’s about the characters. It’s not about, as much, the properties or the transactions.”
The 5,800-square-foot Serhant log home comes with an impressive horse barn and fishing rights on three miles of the tantalizingly named Trout Creek.
Serhant spent summers in college on the ranch, building wood fences and living the Western Colorado lifestyle.
“Steamboat is the greatest place in the world. You can cross-country ski, snowmobile and do it right outside your door,” Serhant told the Daily News.
Trout Creek owners have access to 2,400 acres, including 1,708 deeded acres with the balance comprising leases on public land, where they can pursue Serhant's favorite outdoor sports.
Paoli said he originally reached out to Serhant to see whether he would be interested in generating some publicity to help market the property.
“I figured I’d call him and let him know I was working with his parents,” Paoli said. “I’d seen the show and asked if he’d be interested in doing a lifestyle housing piece. We did some joint brainstorming over the course of two or three conversations on ways to get exposure for his dad’s house. My idea was to combine a genuine conversation about where he grew up with Steamboat and the house. And the more exposure Steamboat gets, the better.”
Paoli said Serhant was quick to respond to phone calls and easy to work with. His staff used its New York contacts to suggest the Daily News story.
“Ryan gets the big picture,” Paoli said. “He understands how to put himself out there. They’re a big operation and as professional as it gets.”
Paoli said he thinks Creek Ranch is overlooked in the broader Steamboat market.
“I think not enough people are paying attention to what Creek Ranch has to offer,” Paoli said. “They did a huge restoration project when they built Creek Ranch. You have three miles of creek that you can fish, and there are some big brown trout in Trout Creek. I’ve even seen people tubing down the river. Plus, there are three ponds. I think just the land has so many qualities; it’s being missed by the marketplace.”
Creek Ranch is what is called a land preservation subdivision in Routt County. The developers clustered the 5- to 17-acre homesites leaving most of the ranch land intact for ongoing agricultural operations. There is a shared main ranch house along with a barn and corrals for community gatherings. Each homestead is supplied with underground electric and central water.
The five-bedroom, six-bath Serhant home includes a library and a formal dining room. Outdoor living areas are enhanced by covered porches and multiple decks. There are five fireplaces in the home, including an impressive wood-burning fireplace. Between the home and the barn, there are a combined five garage bays.
Paoli said from his contact with Serhant, it’s apparent why he has been so successful in the competitive New York market at a relatively young age.
“It’s been fun to communicate with Ryan and watch what he’s doing in New York,” Paoli said. “He’s really accomplished some amazing things in a short period of time. I know this is his parents’ home, but he could have easily said he was too busy. He’s extremely responsive in his willingness to participate and answer the phone. He’s as busy as they get, but he has time for you. That’s why he’s such a good broker.”
To reach Tom Ross, call 970-871-4205 or email tross@SteamboatToday.com