Steamboat Springs Tony Walton announced this week that he had returned to Prudential Steamboat Realty.
“A lot has changed in the way one markets properties,” Walton said Friday. “It’s a regional, national and global market now, and the ways you reach potential buyers have changed. The social media and the Internet make a huge difference in how you can expose your properties. Prudential, with its tech-savvy young marketing staff, has what I need to move my business forward. It makes a tough job somewhat easier.”
Walton was part of the group that founded the brokerage that now is Prudential Steamboat Realty in 1988 and ran it as the managing broker. Eventually, he sold it to Pam Vanatta and Cameron Boyd, who remain co-owners today.
“I owned it for 12 years, went away for 12 years and now, I’m back,” Walton said. “Pam and Cam have done a great job, and now it’s many times the size I had it at.”
A number of his new colleagues also are his old colleagues, and the familiar faces make his latest transition very comfortable, Walton said. The company’s ability to invest in marketing technology also will make it easier to prosper in a market that is showing some sings of gradual recovery, he said.
“I’ve been in the business for 30 years, and this has been by far the toughest correction I’ve ever been involved in,” Walton said. “But there are parts of the market that are improving. A lot of it is inventory driven — properties that are in short supply. An agent in the office here listed a downtown house less than a week ago that has already had several offers and multiple showings per day.”
Walton said there are plainly buyers in the market, and a growing awareness among high-end buyers that the prices can’t go much lower, if at all.
“The market is starting to show measurable improvement. It’s not going to be a rocket ship back up again, and there will be bumps in the road, but I wouldn’t be surprised if slowly but surely prices start to inch back up,” Walton said.
He intends to make full use of the tech-savvy youngsters on the Prudential support staff to reach his latest goals.
Storm Mountain home receives national press
Colorado Group Realty broker/owner Dean Laird scored a marketing coup this month when a home he has listed for sale in Storm Mountain Ranch for $4.5 million was chosen by the Wall Street Journal as the “house of the day.”
The owner, Mary Allen, told the Journal she paid $2.75 million for the 70-acre building site in 2000 and spent roughly $2.5 million to have the home of hand-hewn cedar logs built.
To reach Tom Ross, call 970-871-4205 or email tross@SteamboatToday.com