Local artist Chula Beauregard is hoping to get started this summer on a 12-by-20 foot mural depicting the Steamboat Springs cycling culture. The mural will appear on the side of the Steamboat Ski & Bike Kare building on Lincoln Avenue.

Photo by John F. Russell

Local artist Chula Beauregard is hoping to get started this summer on a 12-by-20 foot mural depicting the Steamboat Springs cycling culture. The mural will appear on the side of the Steamboat Ski & Bike Kare building on Lincoln Avenue.

Groups seek $12,000 for cycling-themed mural in Steamboat

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This sketch illustrates the proposed concept for the Bike Town USA mural, a 12-foot-by-20-foot painting planned for the east-facing brick wall of Steamboat Ski & Bike Kare. The final design is subject to approval by the city of Steamboat Springs Planning Department, Steamboat Springs Planning Commission and the building owners.

— For Chula Beauregard, cycling represents more than physical and environmental health. It also represents the health of a community.

Bicyclists can stop and chat with one another on the Yampa River Core Trail, she said. And they can worry a little less about finding the perfect parking spot downtown and more about waving to a friend across Lincoln Avenue.

It’s that sense of social connection she hopes will resonate throughout the community when she paints a large cycling-themed mural high on the east-facing brick wall of Steamboat Ski & Bike Kare, Fifth Street and Lincoln Avenue.

“It’s a strong message right away that you get from looking at a mural,” she said.

The project, which began as Beauregard’s way of contributing what she can to the cycling community, has snowballed into an effort backed by the Bike Town USA initiative and Routt County Riders.

Bike Town USA project coordinator Lane Malone called the project “momentous.”

“It was Chula Beauregard’s idea to use public art in the form of a mural to really illustrate the vision of a great biking community here in Steamboat Springs,” Malone said. “The critical thing is, it’s not an advertisement for the bike shop. It’s not a billboard. It’s about biking in Steamboat, and it’s very cool.”

Beauregard is an accomplished mural artist with Routt County work that includes the rams on Soroco High School and the winter scene at the entrance to Howelsen Ice Arena.

She already has finished a conceptual sketch of the potential mural, which will be subject to approval from the Steamboat Springs Planning Commission and the Steamboat Springs Planning Department.

“It tells a story,” Beauregard said about the mural. “It’s our culture of cycling but also our landscapes, which is what makes this such a great place to bike.”

The 12-foot-by-20-foot mur­­­al depicts a mountain biker, a road biker and a cruiser bike. It also gives a nod to the Town Challenge Mountain Bike Race Series and the picturesque Routt County backdrops such as rural barns and aspen trees.

In the middle of the mural is a scroll of paper onto which Beauregard plans to transfer drawings done by local students.

She hopes that the youth outreach aspect of the work will incorporate the Bike Town USA vision of the next generation of cyclists in the community.

An uphill climb

Beauregard said the plan is to start the project in summer and have it completed by the time the Quizno’s Pro Challenge bike race comes through Steamboat in late August.

However, there is a lot of work left to do before she cracks open buckets of vibrantly colored exterior house paint.

Beauregard said the project will cost just more than $12,000, and she is actively writing grants to secure some of that funding from government sources and foundations.

However, about half the funds are likely to come from the community, and a few entities, like Ski & Bike Kare, already have started pitching in.

Store co-owners Harry Martin and Mike Parra are understandably on board with the Bike Town USA vision of Steamboat as a cycling destination.

“I think it’s a fantastic idea,” Martin said. “It’s good for the entire town to be another destination in the summertime.”

Ski & Bike Kare contributed $500 to the project and will match as much as $1,500 in community donations.

“It just shows the tourists and the locals how involved in biking the community is,” Martin said about the project.

Deborah Colgan, a local resident and supporter of the arts, pledged to match as much as $3,000 in new donations for the project because for her, the value is in the project’s artistic nature.

“An easy way to have more art in the community is to have some outdoor art,” said Colgan, who sits on the Quizno’s Pro Challenge Sponsorship Committee with Malone. “The mural is perfect. People are going to drive into town and say, ‘Wow.’”

To reach Nicole Inglis call 970-871-4204 or email ninglis@SteamboatToday.com

Comments

greenwash 3 years ago

I would think city sign codes would prevent this sort of thing . If she does gain permission we are opening a can of worms for every other building in town.Can you say ALOHA !

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mtroach 3 years ago

I totally agree. The last thing we need in steamboat is some sort of art culture putting subversive color and designs on the blank brick walls of the town. Aloha.

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bigfatdog 3 years ago

art is open to interpretation. some would consider nothing more than grafiti. why not a mural of steamboat's western heritage or skiing traditions or history of the site(explosion) or some religios expression? money/energies may be better spent creating bicycle user friendly elements (lanes, signage, etc) in our community and more efforts to get entire community endorsement.

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bigfatdog 3 years ago

“The mural is perfect. People are going to drive into town and say, ‘Wow.’”....we may need to consider what follows the Wow..

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1999 3 years ago

because Bike town USA is going to be rammed down our throats wether we like it or not.

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1999 3 years ago

and yes BFD>>>12K could be used in many more "usable" ways.

it really comes off as silly.

though.. I think Chula is a doll and is an amazing artist.

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addlip2U 3 years ago

Nothing wrong with a public art. But to deface a beautiful brick wall?
The brick and the building is an attractive architectural feature of downtown.

When the paint colors fade from the brick, who will maintain and keep refreshing the art work, or will it be just left to its natural stage of deterioration?

Why not paint on a removable "canvas"?

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jeff roman 3 years ago

i agree with all the comments,great idea,but ?

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wzdeer 3 years ago

I am not against the mural and I do think it would look nice in town. I do however think that it is unfair for the city or public to raise $12,000 and put the mural on the Steamboat Ski and Bike building. Whether you like it or not, it will bring more attention to their shop and probably more business to the shop. I think the mural would be better suited on a building that isn't "Bike" related. Just a thought.

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Tammie Delaney 3 years ago

Art can often start a conversation that otherwise would never occur... we were so grateful to have Justin Hayes paint a wheat thresher mural on our granary last summer and since then it's brought forth many conversations of our Hayden heritage and more. I'm all for a little more art in all of our lives.

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CedarBeauregard 3 years ago

I hope the community can make the distinction between art and advertising.. I applaud the effort.

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babette dickson 3 years ago

Why not? San Francisco has a lot of murals in all kind of neighborhood and it offers a very colorful note to the environment. People stop, take pictures, look at the details... We need refreshing and colorful projects around us... then we need a mural expressing Ski Town USA... Maybe Chula should design a mural with Ski&Snow as well. All expressions of art = life!

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Scott Wedel 3 years ago

So what are the rules for this? A mural promoting bicycling on a bike store seems like a sign. But the city has a very strict sign code which this violates by a country mile. So now what? Gross violations of the City's sign code is allowed if the business is of a type preferred by city policy?

What next? Fishes on the side of Steamboat Seafood Company? Farm scene on the side of Safeway? Pictures of beer bottles on the side of Old Town Pub? Pictures of money being dumped into a toilet on the side of Centennial Hall?

Building owners probably should be allowed to paint murals on their building promoting their business, But the rules need to be fair and consistent, not only allowing it for a bike store when the City wants to promote Bike Town USA.

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wickie 3 years ago

I love well done murals. I serve on a mural board in my Wisconsin town, now the mural "capital" of Wisconsin - Ashland. We use a historical theme and they are in the downtown. Funds have been raised first by local business and with the more recent murals, "bricks" are sold for $50 - $500 depending on the size. The first few murals that were painted on the older building bricks are found to be in need of frequent repair so now the 2 artists do them on boards that are professionally installed and primed. The reasons are beyond the easier maintenance; if the building sells and the new owner does not want the mural - they can be moved. Our murals are copyrighted.

I think murals, if done well, can enhance an area. Not everyone up here shares my opinion. We are fortunate to have the same artists for our murals and that adds a continuity aspect to the high quality. There is a board that reviews and approves the designs.

Good luck with a decision.

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Steve Lewis 3 years ago

Brick wall... Mural... Brick wall...

Mural !!!

Go Chula!

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Scott Wedel 3 years ago

Also, have to love that SB sees the way to help bicycling is to put up a mural on a bike store. Other places might use the money to actually improve paths or signage to make it easier and safer to bicycle. But in SB the priority is on publicity, not on anything that would directly improve bicycling.

And Ashland Wisconsin has a mural board? At some point we need to let investors make decisions and not community boards. No wonder communist China is kicking our butts, their form of communism gives more freedom to their capitalist investors than our local governments allow our investors.

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JustSomeJoe 3 years ago

Ah Yampa Valley Boy, you are wrong on so many levels, where do we start? How about, a piece of art showing a landscape with bikers on it isn't a sign for a business? Do you think it will say "SKI AND BIKE KARE" somewhere on it or advertise a business name on it? You ever look at the sign code? A mural will fall well within the parameters of the sign code.

Scott Wedel - If there was an elk on the mural, would it be promoting hunting or wildlife viewing? How about a river, would that be a sign promoting kayaking or fishing or a bottled water distributor? Communist China is kicking our butt because a bunch of private people with like minds can pool some money together for a mural? The investor is Harry and Mike from Ski and Bike Kare. It's their wall, if the sign code allows a mural and private citizens raise money for it, where's your skin in this game? You and YVB hear grant and start seeing red. Yes, some of our tax money goes to the arts, but so far none of it is allocated here. The article mentioned $4500 in private matching funds so far. Get a grip.

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Scott Wedel 3 years ago

JustsomeJoe, So a mural depicting bicycling on a bike store is not part of the signage for the building? Only the letters of the name of the store counts as a sign?

That might make sense, but I am pretty SB's sign ordinance counts more than the lettering. I am pretty sure Rabbit Ears Motel sign is grandfathered in because the total area of the sign including the ears violates the sign ordinance.

So I am all for this mural as long as other buildings are allowed to paint murals of their business. So as long as a fishes mural on Steamboat Seafood company is allowed as well then go ahead with this mural.

What I strongly dislike are city codes that do not apply to City favorites but are strictly enforced on everyone else.

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mtroach 3 years ago

As a suggestion for mural content, what about an angry rancher in a ford pickup sharing the road with the cyclists. Vyboy can model. I'll pay $200 into the mural fund if that's included.

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Kristopher Hammond 3 years ago

Allowing one artist's mural on SS&BK will just open the door to more.

I agree with YVB: Does this property owner think he can do whatever he wants with his property? Where is the government when you need it??

If government officials don't regulate the sides of buildings, artists' murals will be appearing all over town.

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exduffer 3 years ago

Plenty of realtor offices around town that would love to get this kind of attention.

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bumped 3 years ago

Maybe we could get on for Steamboat Motors could get one that says 'Drive Your Car' or better yet 'Leash Your Dog'

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1999 3 years ago

too funny MT Roach.

thats proably closer to the mark than the" happy happy everyone loves bikers and biking here in SBS"

geesh

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sledneck 3 years ago

I love the idea of painting a picture of money being dumped into a toilet on the side of Centennial Hall. That would be the most accurate depiction of what's going on inside ANY building in Steamboat! Excellent!

How bout $12,000 for some bike lanes so bikers can ride somewhere other than the highway?

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Neil O'Keeffe 3 years ago

I agree with the last remark, enough of the "if you repeat something often enough it must be true", BS, Put the money toward something of value like bike lanes or anything other than the obvious self promotion of a concept that is embarrassingly lacking substance. I'm not blaming Chula she is a wonderful artist, I just can't get behind the current approach to "Bike Town USA" hyperbole.

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Kristopher Hammond 3 years ago

Art has no value. Anyone who wants to spend money on it must be stopped. Public art is even worse.

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mmjPatient22 3 years ago

And better yet, anyone who wants to use up $12,000 in grant money to put up "public art" on a building that houses a business which sells the EXACT product depicted in the "public art"..... Well, as my Grandpa used to say, "somebody oughtta be strung up by their toe-nails."

And if the bike joint gets $12 grand for a bike mural, can one of the dispensaries have a grant to mural up a giant depiction of Bob Marley with the words "ONE LOVE" over the top?

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sledneck 3 years ago

I have no problem with art. I have no problem overlooking some of the trash that passes for art. I have no probem with art being displayed in public. I have no problem with someone painting their own building whatever they want.

When someone puts a gun to my head for the funding, THATS a BIG problem. Abolish the NEA and paint your building blaze orange for all I care.

And put the "$$ in the toilet" mural on Centennial Hall!

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housepoor 3 years ago

If this is to be a 'public art' project doesn't their need to be some sort of process to select location, theme as well as artist? Now if this was a donation it is a no brainer, go for it. What is the 12k for? Cost of the paintmaterials?

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exduffer 3 years ago

It will give motorists something to look at while they wait for the person trying to make a right hand turn onto 5th in the summer.

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Mark Traum 3 years ago

All anti-cyclist: it's da law in CO - just like for tractors & roadgraders. Move if U don't like slower vehicles on YOUR roads.

Anybody seen her mural on the bike path btwn modal centre & the JBSCOTU BRIDGE??? Or the older mural "discovered" when Cook demo'd da Harbor? Hooray fo Chula!!!

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rexrox77 3 years ago

Hey, I am an artist, I have painted mountains, wildlife, skiers, and I have been commissioned to paint horses and other pets, a mountain cyclist theme would be easy! And I would do it for about the $2000 already raised, about 25% to 45% of that would go to paint, tools, materials and a scaffolding, I would be proud just to beautify the town and put my name, in small letters at the bottom.

Why should Chula get this job exclusively?, last year in Boulder they had a competition to see who would get to paint the mural at the bus station, why don't we do that? I suggest having artists place bids and submit their work to some judges.

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Kristopher Hammond 3 years ago

This mural isn't a crazy idea..it is dangerous. This is a brilliant socialist-driven subliminal propaganda effort. It looks so innocent---a mural of people having fun riding bikes. But look deeper--in one fell swoop, it takes your tax money (at gunpoint, sled) and uses it to destroy the petroleum industry and its 50 million hardworking American employees (don't buy gas, ride a bike). Cripple this industry and buy a communist Chinese bike (at SS&BK). Chula is obviously one of the socialists behind this treachery. I can't believe you people don't see this! "Artists" are just selfish self-promoters. Art is dangerous. All public art is propaganda. This has got to be stopped.

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sledneck 3 years ago

If it's tax money then it is at gunpoint. If it's not then paint the damn wall whatever they like.

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babette dickson 3 years ago

Woo I'm blown away by some comments. Hitler was thinking like some of the above... Anyway! I like the idea of a contest and to involve the artists of our community... It could be a patchwork of several pieces of art. Good luck and let's see if we can have bright walls downtown?

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Scott Wedel 3 years ago

I've got one vote for my artistic idea of a mural on Centennial Hall showing money being flushed down a toilet.

Come on, let's make that the winning mural idea! It has all the elements of great art - simplicity, honesty, social commentary and a little bit dirty.

Let's replicate the naming of the bridge fiasco! Who has the fastest copiers? Who has the servers able to rack up the most internet votes (flush your cookies and vote and vote).

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jk 3 years ago

You have my vote on the one Scott!

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exduffer 3 years ago

I will vote for your Centennial Hall one only if there is a copy machine next to the toilet printing out the bills. How about the tennis bubble Scott? A mural painted with torn dollar bills would be fitting.

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pitpoodle 3 years ago

This is the dumbest thing I ever heard. Do not spend $12,000 to deface a perfectly fine brick wall and cause another reason for council to ignore yet another city code. Hopefully, the grant money will not be available.

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greenwash 3 years ago

How about painting the side of the Iron Horse instead.

Keep it simple...Like, FOR LEASE or FOR SALE or VACANCY.

12K is out of line.

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exduffer 3 years ago

green don't you mean "YOUR TAX DOLLARS LANGUISHING" Or " Don't let the Bed Bugs Bite"

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boater1 3 years ago

good lord did everyone just turn off Fox News because there are some loonies here? ... and i think shawant wins the prize of chief.

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boater1 3 years ago

with that said chula should layout the expenses involved and the funding coming in. yes the location above a bike shop raises some questions who is it for? then again that big wall is a great spot (maybe the best in town) for a mural, which i think are good things. delta has many and they look great. so what is wrong with some branding to increase a tourist segment??? or do want to keep people away and locals unemployed?

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exduffer 3 years ago

Would the Alpiner charge more for 'Mural View' rooms?

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