Steamboat Springs SmartWool will make an announcement Thursday about its future in Steamboat, the company announced Monday.
The merino wool outfitter sent out invitations for a news conference and lunch from noon to 1 p.m. at its headquarters at Steamboat Springs Airport. According to the invitation, there will be “an exciting announcement about our future in Steamboat Springs.”
SmartWool President Mark Satkiewicz said Monday that he preferred to wait until Thursday to reveal any specifics about the announcement.
City Manager Jon Roberts has said that Steamboat and SmartWool were negotiating a deal that would keep the company in Steamboat long term. He said it included extending the company’s lease and expanding its facility at the airport terminal.
Satkiewicz previously confirmed that SmartWool was working on the deal but declined to provide any details about it.
On July 19, the Steamboat Springs City Council is scheduled to consider the first reading of an ordinance for the airport’s lease to SmartWool. If approved, a second reading could occur Aug. 2.
SmartWool’s future in Steamboat was put in question June 13 when VF Corp. announced that it was buying SmartWool’s parent company, Timberland, for $2.2 billion. VF Corp., of Greensboro, N.C., owns The North Face, among other outdoor clothing and apparel brands.
— To reach Jack Weinstein, call 970-871-4203 or email jweinstein@SteamboatToday.com